plan|werk|statt – Professional brand showcasingSupport of specialist retailers and architects


Successful brands are distinguished by two key criteria: trust und recognition.
Over recent years, rational has continually gathered recommendations from customers, kitchen retailers and business partners and analysed them in order to find out how to stage our brand and products at our local kitchen specialist dealership in the most effective way.

The result is an internationally consistent and instantly recognisable presentation of our kitchen worlds: the plan|werk|statt.
It is part of our idealstore philosophy and offers our specialist dealers and architects a well thought-out, high-quality presentation of samples for potential end consumers: plan|werk|statt combines an architectural approach with a wide range of materials and colours, making it possible to centrally manage all the tools necessary for an optimum presentation as well as showcase them in an appealing way.