With "mahlzeit", we have created a, innovative kitchen concept that does justice to the young people's expectations and attitude to life. They see cooking and eating in a way that differs from that of their parents and grandparents. Nowadays, food is consumed on a more sustainable and more regional basis as well as more health consciously. A new focus of attention has become established in preparing food and also in terms of where it comes from. Whether through celebrity chef cooking shows on the TV, street-food markets at the weekend, slow-food activists in the social media or vegan lifestyle among friends – the young generation has a new perspective on the kitchen, cooking and mealtimes while at the same time reviving old values.
